CIVILIAN STRONG is a lifestyle brand made for active, driven people who are focused on achieving their goals and living successful lives - success defined on their own terms.
Our product line, starting with coffee, is focused on providing you with products you can use to start your days powerfully.
Any goal or life pursuit or ambition that's not top of mind, will fall by the wayside.
But we can avoid that by changing our environments to remind us daily of what we value most and what we're driving towards in life.
And that's what the CIVILIAN STRONG brand is meant to be: a daily reminder of what's most important to you.
It's meant to remind you to refocus every single day. To continue pursuing excellence in what you are doing. And to remind you that you can start every single day powerfully, in charge, and on track.
FOR THE DRIVEN
We use the tagline "FOR THE DRIVEN" because the world is a crazy place.
Today it is easier than ever before to get lost, to lose focus, and to become disconnected from what's most important to us.
To be and stay driven, to continue to pursue excellence in our chosen careers, to pursue excellence with our bodies and with our minds takes an all out effort, every single day.
Despite how chaotic the world around you may seem, if you are still hell bent and determined to make your way in the world - to achieve your version of success and not some version someone else has served up to you - then you are driven, and CIVILIAN STRONG was made for you.
The idea behind starting with coffee is that it's a near universal drink that almost everyone enjoys, including gym goers and athletes.
If you've found your way here, it's highly likely you enjoy some form of coffee every day. So why not use your coffee as a daily reminder - a daily kick in the pants if you will - to get out there and conquer your goals and ambitions?
The other interesting thing from our point of view here at CIVILIAN STRONG is that there is a lot of shit coffee out there!
And in this day and age the simple fact is that we have greater access to premium coffees from around the world. Yet most people have no idea that there are better alternatives than the typical bland and often stale coffee found in your average grocery store.
The coffee industry also happens to be going through a major shift right now that we're in the early stages of.
This is known as the Third Wave Coffee movement - the post big chain coffee brand era. This movement is defined by small batch produced coffee that's imported and roasted by specialty coffee brands with a high degree of expertise, resulting in coffees with exquisite aromas and flavors.
While coffee is our starting point (and likely how you start your days) it's not the only thing we're working on.
Our goal is to provide you with a whole suite of products you can use to START YOUR DAYS POWERFULLY.
We believe that how you use the first hour of your day is what determines your success.
All we have is today - there is no tomorrow.
Start your days off on the right foot and you've gone a long way towards ensuring you'll reach your goals and ambitions.
We're here to help you on your journey. We're here to help keep your DRIVE burning and to fuel your mornings so you can tackle each day with power.
And this is just the beginning...
Adam Killam, Founder, CIVILIAN STRONG